We’ve all been there—navigating the unspoken rules of writing, whether it’s the mandated tone of a work email or changing your language when texting friends versus your mum about your plans for the night. But what happens when the rules are so tight they feel like a straitjacket? Instead of stifling your creativity, these constraints […]
Category: News
How to Write an Essay – and Why
You’ve had lots of advice about how to write an essay. You’ve been given templates and organising principles. You’ve seen formulae for the introduction, body paragraphs, and conclusion. The advice has been sensible and specific. So why, when you sit down to write that dreaded essay, does it still feel impossible? WHY write the essay? […]
Your Memoir: Getting People on the Page
Actually, writing your own story can be fraught with difficulty – how much do you say? What details will enliven your story and make it richer, without boring your reader? How honest should you be about the bad stuff – and the people in your life who may or may not still be around? I […]
Business Writing: Harness the Power Of Story
People connect with stories. Businesses that utilise this fact prosper, particularly when their stories resonate with customers’ values. Even simple phrases have power – Nike’s ‘Just Do It’ campaign was so effective that people began to contact Nike with their own stories of how they “just did it.” Currently, many businesses are using words like […]
What’s a Writing Coach? Why do I need one?
Writing coaches are like archaeologists. We excavate the treasure of your words. A good coach will unearth what’s good about your writing, and help you scrape away what’s not. They’ll They’ll help you find your voice – that is, a way of writing that sounds like you but is polished and professional. Often, people who […]