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Stylised notebooks and pen with the words ‘Making Writing Make Sense’ in a thought bubble above, drawn in a minimalist mid-century line art style.

2025 has been a year where I’ve learned just as much from my clients as they’ve learned from me. I’ve worked with

creative tools on a desk — pen, pencil, colour swatches, a laptop and a megaphone — symbolising the teamwork behind building a brand.

When I first started The Write Coach, I thought having a logo and a website meant I had a brand. I liked

I’m feel like I’m in a perpetual conversation with an annoying friend who’s always offering unsolicited advice. Every time I open a

What happens when a bestselling memoir turns out not to be entirely true? The storm surrounding The Salt Path by Raynor Winn

Let’s talk about bad writing — the kind that makes you laugh, cringe, roll your eyes, or is the gateway to better

There’s something magical about writing. Not just useful, not just necessary—but joyful.   I see it all the time in my workshops: