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Business Writing: Harness the Power Of Story

Business Writing: Harness the Power Of Story Business writing

People connect with stories. Businesses that utilise this fact prosper, particularly when their stories resonate with customers’ values. Even simple phrases have power – Nike’s ‘Just Do It’ campaign was so effective that people began to contact Nike with their own stories of how they “just did it.” Currently, many businesses are using words like […]

What’s a Writing Coach? Why do I need one?

What’s a Writing Coach? Why do I need one?

Writing coaches are like archaeologists. We excavate the treasure of your words.  A good coach will unearth what’s good about your writing, and help you scrape away what’s not. They’ll They’ll help you find your voice – that is, a way of writing that sounds like you but is polished and professional.  Often, people who […]