Simplicity is beautiful. Or, as Architect Ludwig Mies van der Rohe said, “Less is More.” Just look at that statement. With 10 letters, in three words, van der Rohe makes a complex assertion, using contrast as a tool: ‘Less’ and ‘more’ are opposites, paired by the strong, assertive ‘is.’ Rather than obscuring his meaning with wordiness, […]
jo@thewritecoach.nz
Your Memoir: Getting People on the Page
Actually, writing your own story can be fraught with difficulty – how much do you say? What details will enliven your story and make it richer, without boring your reader? How honest should you be about the bad stuff – and the people in your life who may or may not still be around? I […]
Business Writing: Harness the Power Of Story
People connect with stories. Businesses that utilise this fact prosper, particularly when their stories resonate with customers’ values. Even simple phrases have power – Nike’s ‘Just Do It’ campaign was so effective that people began to contact Nike with their own stories of how they “just did it.” Currently, many businesses are using words like […]