Actually, writing your own story can be fraught with difficulty – how much do you say? What details will enliven your story and make it richer, without boring your reader? How honest should you be about the bad stuff – and the people in your life who may or may not still be around? I […]
jo@thewritecoach.nz
Business Writing: Harness the Power Of Story
People connect with stories. Businesses that utilise this fact prosper, particularly when their stories resonate with customers’ values. Even simple phrases have power – Nike’s ‘Just Do It’ campaign was so effective that people began to contact Nike with their own stories of how they “just did it.” Currently, many businesses are using words like […]