When I first started The Write Coach, I thought having a logo and a website meant I had a brand. I liked my logo, thought hard about the words on my website – and I loved having a business card. Job done, right? Except it wasn’t. Everything was fine, but it just lacked impact (to […]
Category: Business
AI as a Tool, Not a Shortcut: Protect Your Work, Protect Your Reputation
I’m feel like I’m in a perpetual conversation with an annoying friend who’s always offering unsolicited advice. Every time I open a new document or type something into a search engine, there they are, saying, ‘Have you thought about this? I can help, you know.” Maybe I don’t want your help! Maybe I can do […]
Why Words Come First: Building Your Brand from Your Website Copy
You’ve got a vision for your business, you’ve done the planning, you know what the work looks like, and you want to succeed. But how do you let the rest of the world know that you’re here, ready and waiting to help them? And how do you represent yourself in that world? How do you […]
Thinking About Blogging? Start Here
Some of us (like me) remember card catalogues. You know, the ones in libraries where you pulled open a long wooden drawer and flicked through cards organised by subject or author. Nowadays, information is just a few keystrokes away – as is everybody’s opinion about everything. Blogs combine the two: information and opinion. A good […]
How should you handle a rude email?
You’re preparing an important Powerpoint in your office (or twirling your chair and throwing rolled up paper at the bin) when a new email pings onto your screen. You open it and have to read it twice before you can believe it. The writer, a client, has stormed past grumpy into outright nasty. You’re shocked. […]