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Tag: word choice

Use the Right Word, not the Fanciest.

Use the Right Word, not the Fanciest.

Simplicity is beautiful. Or, as Architect Ludwig Mies van der Rohe said, “Less is More.” Just look at that statement. With 10 letters, in three words, van der Rohe makes a complex assertion, using contrast as a tool: ‘Less’ and ‘more’ are opposites, paired by the strong, assertive ‘is.’ Rather than obscuring his meaning with wordiness, […]